Write a Dek That Tells, Not Teases
2 min readUpdated 10 Jul 2026Stories, Research posts, Videos
The dek is the line under the headline. It should tell readers what they'll learn, so they can decide if it's for them.
In Practice
LengthOne sentence, under 30 words.
Say the finding"Caps kept tenants in place but cut supply" beats "The surprising truth about rent caps".
No questionsAnswer the question the headline raises instead.