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The Reprogram handbook: our standards, craft guides and how review works. Each guide takes under five minutes.

Craft · 2 of 7

Build an Explainer Step by Step

4 min readUpdated 10 Jul 2026Stories, Videos, Lessons

A good explainer starts from what the reader already knows and adds one idea at a time.

In Practice

Start with the questionWhat's the thing people are confused about?
One idea per sectionName it in the subhead.
End with what we don't knowReaders trust you more when you mark the limits.

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